New to Facebook advertising? Don’t get lost in the maze of image requirements!
Facebook Advertising Image Size And Specs: 2024 Latest Updated
eFacebook Advertising Image Size is very important for advertisers. If you have a special interest in Media Files for ads. It will be very easy to attract a steady audience and generate a very high number of conversions.
On the contrary, if you do too poorly and put the wrong size of the image or video, it will cause the media files to display incorrectly. And as a result, the audience will turn away from you.
Recommended Facebook Image Size & Specs For Image Ads
For Image Ads in Facebook Feed, this is a popular type of Facebook Ad and many people use it. It only includes one or a few key images to display to your Facebook audience.
You can create Image Ads from an image of a Page post. Or upload directly in the Ad Creative section in Meta Ads Manager.
However, it does have some recommended size requirements. If you do it wrong, it will most likely stretch the image or display incorrectly, causing significantly reduced ad performance. According to Facebook, these requirements include:
Design recommendations
- File type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
Text recommendations
- Primary text: 80 characters
- Headline: 27 characters
Technical requirements
- Maximum file size: 30 MB
- Aspect ratio tolerance: 3%
However, in order for the advertising images to be sharp for the audience, you still need to be careful here. You must make sure the image is larger than the minimum and has enough pixels so that it is clear and eye-catching.
It’s best not to blur or blur elements in the advertising image. And don’t try to hide certain content here, that’s something Facebook doesn’t like and they will make things difficult for you if you do that.
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