10 Facebook Live Marketing Tips To Attract Thousands Of Viewers

Want to skyrocket your Facebook Live game and draw in a crowd of eager viewers? Look no further! In this article, we've compiled 10 straightforward yet powerful Facebook live marketing tips to help you reel in thousands of eyes to your live broadcasts.

10 Facebook Live Marketing Tips For Successful Livestream Sessions

Below are the 10 intelligent tips you should adopt to your Facebook Live videos to make them go viral and reach more audiences:

Craft a description that sparks temption to click

The description and video thumbnail play a huge role in grabbing attention for your video. If they're not engaging, your live stream might not get noticed at all. When crafting your description, keep it clear, actionable, and informative, while also adding a touch of intrigue to pique your viewers' curiosity.

Show your business culture

Facebook Live offers a perfect chance to showcase the distinct personalities and core values of your company. Whether it's taking a casual office tour, conducting employee interviews, or giving a glimpse into your company events, it's all about sharing your culture authentically.

This not only helps in attracting potential recruits but also engages new followers who are drawn to your genuine brand.

Invite an influencer

One of the worth-trying Facebook Live marketing tips has to be working with influencers.

Influencer marketing is a popular strategy where you sponsor someone who's hosting a live stream. This helps you tap into the audience of that influencer, which you might not reach otherwise.

Why is this valuable? Because it exposes your brand to an audience that might be unaware of your existence. In today's competitive market, raising brand awareness is crucial.

Studies show that 83% of consumers trust recommendations from their peers more than traditional advertising. Since influencers are often seen as peers on social media, their endorsement can significantly impact your brand's sales and leads.

In many cases, influencer marketing outperforms traditional ad placements. Ads are usually based on bidding, which can be unpredictable. With influencers, your message is delivered directly to their audience.

For the best results, choose an influencer connected to your industry. Their audience is already interested in your niche, increasing the likelihood of engagement. For instance, if you sell kitchen supplies, partnering with a gaming influencer wouldn't be as effective.

Create tutorials

One of the main reasons people surf the web is to learn new things. "How-To" content is incredibly effective online—it's sought after and widely consumed.

Now, whether you can showcase live demonstrations depends on your business and industry. Some processes might be too lengthy for a live stream. However, you can always break them down into manageable parts for a weekly series.

The goal is to connect with your audience on a deeper level. Research shows that up to 45% of people will unfollow a brand if they feel bombarded with self-promotion.

Instead of just pushing products, aim to educate your audience on how to use them effectively. This not only boosts engagement but also builds trust.

Tutorials and how-tos demonstrate your commitment to helping your audience. By providing valuable content, you establish credibility and strengthen your brand image. Remember, regardless of the platform, adding a human touch to your marketing efforts is key.

Promote it before you go live

Let your audience know in advance when you'll be going live by mentioning it in your email marketing and social media posts. This gives your followers something to look forward to. Don't forget to include an image with details like the date, time, and topic to make it easier for them to remember.

Another effective way to promote your upcoming live video is to run Facebook ads.

Ads serve as promotional tools to generate anticipation and awareness for your upcoming live broadcasts. You can create ad campaigns that highlight your live event and entice users to mark their calendars and tune in.

Facebook ads allow you to reach a broader audience beyond your existing followers. You can attract viewers who might not have discovered your live streams otherwise.

If you're new to Facebook ads and not confident to dealing with an ad campaign alone, we highly recommend you rent Facebook agency account from SpeedX Agency. That way, not only can you take advantage of the premium ad account's advanced ad features but also receive support from our team of expert advertisers whenever you encounter difficulties.

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Don't livestream for a too short time

Facebook recommends broadcasting for at least 10 minutes, and you can go live for up to 4 hours with Facebook Live.

The longer you stay live, the better chance you have of reaching more people and getting shared by your viewers. Keep track of time by using a clock or a stopwatch app on your smartphone nearby.

Keep mentioning what's happening

During your broadcast, viewers may join and leave quickly, and they might not even read your Facebook Live title. So, it's important to remind them about what's happening. Take regular breaks to welcome new arrivals.

Introduce yourself and any guests, mention where you're broadcasting from, and briefly explain the purpose of your livestream. This helps keep everyone in the loop and engaged.

Repurpose your live video

To reach a wider audience with your streams, save your videos and upload them to your profile. You can also repurpose the content by sharing clips as profile highlights or creating short videos for platforms like Instagram Stories or TikTok.

Say your commenters' names out loud

Encouraging comments during your broadcast can boost its relevancy score on Facebook, increasing its visibility in people's News Feeds. Engage with viewers by responding to their comments and mentioning them by name.

This not only encourages more comments but also enhances the live experience for your audience, keeping them engaged. Plus, viewers love hearing their name mentioned and having their questions answered live.

Face the window when you're live

I often come across poorly lit video recordings where the main subject has their back to a window, creating a distracting glare. Facing a window provides natural light, resulting in a clearer and more visually appealing video.

Benefits Of Facebook Live Marketing

1. Facebook's dominance

Facebook remains the largest social media platform globally. Despite personal preferences, many individuals continue using Facebook due to their existing connections and networks. This is particularly true for audiences over 35 years old, who often make Facebook a part of their daily online routine.

2. Relevance of Facebook Live

Contrary to the perception that Facebook is losing its relevance, Facebook Live has never been more pertinent.

With increasingly stringent privacy laws and limited data sharing among platforms, Facebook Live emerges as a valuable tool for gathering first-party data. This data facilitates audience building and precise targeting within Facebook Ads Manager, minimizing ad spend.

3. Audience engagement and conversion

Live video is unmatched in its ability to rapidly grow an engaged and qualified audience that converts. This active audience actively contributes to business growth.

4. Instant video availability

An advantage of Facebook Live is its seamless transition from live stream to available video. Once the live session ends, the video remains accessible for replay indefinitely. Often, replays garner even more views than the live audience, extending the reach of your content.

5. Accessibility of Live video

Live video offers a low barrier to entry into the video space. Unlike traditional video production, going live requires minimal equipment and setup, making it accessible to anyone with a Facebook account and a mobile phone.

Wrapping Up

To wrap it up, Facebook Live isn't just a tool—it's your ticket to a thriving audience and unparalleled engagement. With these 10 insider Facebook Live marketing tips at your fingertips, you're poised to captivate viewers and set your brand apart. It's time to hit that live button, connect with your audience, and watch your influence skyrocket!