11 Facebook Marketing Tips That You May Not Know

11 Facebook Marketing Tips That You May Not Know

Looking to take your Facebook marketing game to the next level? Whether you're a seasoned marketer or just dipping your toes into the digital advertising waters, mastering the nuances of Facebook marketing can be a game-changer for your business.

In this article, we're diving deep into 11 expert Facebook marketing tips that will elevate your marketing campaign to the highest level possible.

11 Facebook Marketing Tips That Work

Narrow your targeting

George Schildge, CEO of Matrix Marketing Group, a digital marketing agency, explained that the goal is to refine audiences and assess which ones yield the best outcomes for a specific objective. “Think of it like running TV ads and experimenting across different cities,” he suggested.

For instance, when working with EspressoLuv.com, a small batch coffee roaster, he honed in on Facebook users who are fans of Blue Bottle Coffee, a similar roaster. From there, he delved into their interests to further understand their demographics.

“I continue this process until I've identified around 30 other pages, allowing me to narrow down my target audience before diving into testing my ad creative,” Schildge elaborated.

Make your videos short yet enticing

So, you’ve given video marketing a shot on Facebook for your company, but it seems like people just aren’t tuning in? There are probably two main reasons for this: Either your videos are too lengthy or they simply lack engagement.

Facebook users crave entertainment. They're on a social platform, often scrolling to pass the time or catch up with friends. So, you need to grab their attention fast with captivating content. And what better way to do that than with video?

Many marketers are hopping on this bandwagon. The daily average of video views on Facebook skyrocketed from 4 billion to 8 billion between April and November of 2015!

Take companies like BuzzFeed, for example. They've cracked the code for driving video engagement: keeping it short and sweet, paired with an eye-catching thumbnail.

I found myself glued to BuzzFeed Food’s Facebook page the other night, spending about two hours watching those quick video recipe posts.

Use Facebook ads to promote your posts

Think of a Facebook page as your virtual storefront, hosted directly on Facebook. It's like having your business's home base on the platform. Just as you update your website with fresh content to engage visitors, the same principle applies to your Facebook page.

Keeping your Facebook page active is crucial. An inactive page can erode trust in your brand and deter potential customers from engaging with you.

Consistently publishing content on your Facebook page is key, but it's not enough on its own. You can't just post and hope for engagement. To truly connect with your audience, you need to actively promote your posts.

Organic reach on Facebook has been declining for years, especially with increased competition. This decline worsened by 52% in the first half of 2016 alone. To ensure your posts are seen, you'll likely need to invest in paid promotion.

Fortunately, Facebook's advertising platform offers numerous targeting options and plenty of successful ad examples to draw inspiration from.

With paid promotion, you can expand your reach beyond just your followers and tap into potential new audiences, including the friends of your fans.

SpeedX Agency knows that to run effective Facebook ads is not an easy task, particularly for those with little to no experience in advertising. Besides providing super strong Facebook agency account for rent, we are always willing to support businesses who struggle with Facebook advertising or those who wish to scale up their campaigns.

If you have any question related to Facebook marketing/advertising or need our advice on your projects, contact us now! We're here to help!

Post at peak hours

Understanding the optimal timing for Facebook posts holds more weight than the content itself. After all, what's the point of sharing if your followers miss it?

The more insight you have into your audience, the better equipped you are to pinpoint when they're most likely to be active online.

For instance, if the majority of your followers reside in the United States, it's worth noting that around 80% of the U.S. population is situated in the Central and Eastern time zones.

With this knowledge, you can strategically schedule your posts to align with peak online activity in these regions.

CoSchedule suggests that the prime days for Facebook posts are Sunday, Thursday, Friday, and Saturday, with optimal posting times falling at 9:00 am, 1:00 pm, and 3:00 pm.

Retarget your leads

We bet this is one of the Facebook marketing tips that not many marketers know.

Did you realize that you can directly import a list of email addresses into Facebook to target your ads to that specific audience?

With Facebook's Custom Audiences feature, you can reach out to leads you've gathered from newsletter signups or other lead generation efforts. You can also focus on existing customers whom you're looking to upsell.

In addition to honing in on highly targeted audiences (as mentioned in tip #1), it's crucial to tailor your ads to your existing contacts in an even more personalized manner.

For example, suppose you have a list of individuals who downloaded a guide titled "Introduction to Building Your Own Website." You can upload this list and create an ad specifically tailored to them, referencing the guide and suggesting the next steps to elevate their website.

Post fun daily images of your employees

At its core, Facebook revolves around connecting people. Originally designed for social interactions among friends, it's easy for marketers to overlook this aspect. Simply bombarding users with product-focused messages has its limitations.

To truly resonate with your audience, you need to reveal the human side of your brand.

Numerous companies excel in this approach. Take Unbounce, for example.

They leverage their Facebook business page to showcase their employees in a humorous and relatable manner, effectively bridging the gap between the brand and its audience.

Join relevant Facebook groups

There's an online community for nearly every hobby imaginable. With over 1.8 billion active Facebook users engaging in groups monthly, these communities range from local forums to groups dedicated to specific pet breeds.

To pinpoint the Facebook groups where your target audience is active, consider surveying your existing customers. Alternatively, conduct a Facebook search within your industry and apply group filters.

Once you've located relevant groups, begin engaging with their content to boost your presence on Facebook. It's important to note that some group admins enforce strict guidelines. Make sure you're permitted to share promotional content to avoid potential bans.

Add emojis to your posts

In May 2015, WordStream's cherished data scientist, Mark Irvine, discovered that ads featuring emojis garnered significantly higher click-through rates compared to those without. However, Google caught wind of this trend swiftly, and emojis are now prohibited in AdWords ad text.

According to AdWeek, a whopping 92% of online users incorporate emojis into their digital communication, with frequent users believing emojis convey their emotions more accurately than words.

Emojis hold a universal appeal akin to dogs and babies – people simply adore them. So, the takeaway here is to incorporate emojis into your Facebook marketing posts to infuse your text with personality and emotion.

Pin posts that speak volume

Facebook offers admins a fantastic feature: the ability to pin a post to the top of their page's timeline.

Admins can manually select any post they want to pin to the top of their page's timeline. But why should you pin a post?

Pinning a post is a great way to ensure that first-time visitors see something important. It's also useful if you want to make sure that everyone sees a particular post.

However, it's important not to just pin any post. Choose a post that is likely to drive subscriptions, likes, leads, and sales.

This could be an enticing offer you want your fans to take advantage of. For instance, Walmart pinned a post promoting a 2-day free shipping program, a deal that would surely interest every Walmart customer.

Similarly, Stella & Dot pinned a post to inform their fans about an upcoming event, while Mabel's Label used a pinned post to raise awareness about a newly released product.

Structure your pixel effectively

According to Scott Selenow, president of the marketing agency Immerse Agency, the Facebook pixel plays a crucial role in gathering data on your website visitors and enables you to retarget those visitors later on.

Additionally, Facebook offers a lookalike feature, allowing you to target individuals with similar online behaviors as your site visitors.

Selenow emphasized the importance of leveraging this data for targeted ad campaigns, stating, "The success of your next ad campaign can significantly increase if you're able to target individuals who are likely to engage with your content."

However, Selenow cautioned that if your Facebook pixel implementation is subpar, you'll miss out on valuable data.

He stressed the importance of smart brands optimizing conversion tracking, remarketing, and optimization, labeling the pixel as an essential tool for these tasks. Surprisingly, many companies audited by Immerse Agency lack proper pixel setup.

Post stories often

Bernie Clark, the founder of Majux Marketing, a digital marketing and advertising agency, highlights how Facebook Stories can add a casual touch to your Facebook posting routine.

"Stories don't have to focus solely on company news," he explains. "They can range from fun questions to interesting links. The key is to keep your audience engaged and increase the chances of them clicking on your profile."

Nedelina Payaneva, a digital marketing specialist at Asian Absolute, echoes this sentiment, noting that Facebook Stories don't require high production value. "This type of content has a spontaneous, on-the-go vibe," she says.

"Users feel like they're getting a behind-the-scenes look, which resonates well. Similarly, Live feeds are gaining popularity. Whether it's makeup tutorials or studio tours, brands can interact with fans in real-time. These live sessions can be saved and shared, providing value even after the initial broadcast."

Why Facebook marketing?

Facebook stands out as the top choice for businesses seeking a social media platform for marketing purposes. Studies reveal that a whopping 89% of marketers actively leverage Facebook to promote their businesses. Here's why:

Firstly, it's free. Any business can utilize Facebook's array of features without incurring any costs.

These features include business Pages, Groups, Marketplace, and Facebook Shops, offering ample opportunities to connect with potential customers.

Moreover, Facebook attracts older demographics.

While platforms like Snapchat and TikTok appeal primarily to younger audiences, Facebook remains a strong channel for targeting older demographics. Approximately 44% of its user base consists of individuals aged 35 years or older.

Additionally, Facebook's retargeting capabilities are invaluable. Once you've succeeded in driving traffic to your website, Facebook's retargeting features help you capitalize on this effort.

You can reach out to people who have visited your website without making a purchase, and even showcase the same products they left in their abandoned shopping carts.

Bottom Line

Whether you're a seasoned marketer or just starting out, take these 11 Facebook marketing tips to heart and watch as your Facebook presence flourishes. Trust us - each tip offers valuable insights to help you stay ahead of the curve in the ever-evolving world of social media marketing!

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